It is a long-term plan for the development of a successful brand in order to achieve specific goals.
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
It is one of the most powerful tools in your marketing arsenal,
l. If you use it correctly, you can create a strong personal connection with your prospective customers. .
Step Brand Development Strategy
- Consider your overall business strategy.
- Identify your target clients.
- Research your target client group.
- Develop your name, logo and tagline
Build an Ark
Nobody should “own” social media strategy in your organization. Social impacts all corners of the company, and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy.
Listen and Compare
It’s an old social media strategy chestnut by now, but “listen” is still good advice that’s often ignored. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media, if you broaden your social listening beyond your brand name.
What’s the Point?
Yes, you can use social media to help accomplish several business objectives. But the best social media strategies are those that focus (at least initially) on a more narrow rationale for social. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.